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Johnnie Walker Red Label For Sale. Johnnie Walker Red Label is the flagship of the Johnnie Walker Wholesale Supplier portfolio and the world’s biggest-selling brand of blended Scotch whisky. It is intended for mixing rather than consuming neat. Aromas: Fresh citrus fruitiness. Palate: Bursts of black pepper and cinnamon. Finish: A long, lingering smoky finish. Product description: Johnnie Red is our Pioneer Blend, the one that has introduced our whisky to the world. Highly versatile and with universal appeal, it has a bold, characterful flavor that shines through even when mixed. Johnnie Red Label is now the best-selling Scotch Whisky around the globe. Johnnie Walker Red Label was first unveiled in 1906 by Alexander Walker as a powerful combination of spicy, smoky malts and lingering, lighter grains. He called it Special Old Highland Whisky. In 1909, Alexander renamed it Johnnie Red Label in deference to his consumers who were already using Red Label as shorthand when ordering the brand.